Meet the Makers: Sharon of Crema Homegrown Recipes

Posted by on Oct 21, 2014 in Meet the Makers, News | One Comment

crema logo

What do you make? How did you get into it?
I make hand-crafted, home-style ensaymada, mini pies and pastries.
I am a homemaker and when my children were younger, I thought of starting a business that I could do from home. Since I always held the philosophy that food should be as natural and made with as much care as possible, it later made sense to produce that kind of food not only for my home but for others’ as well.

Are you a full-time crafter/ maker?
Yes, I do this full-time.

mango cream pie

We just HAD to start off with this photo of the mango cream pie. Sigh.

If you’re a full-time maker, what made you take the leap and pursue your business?
It would be my confidence in the market potential of things that are homemade. My belief is that people yearn for food prepared the old-fashioned, non-commercialized way. The kind that awakens feelings associated with family, home, and happy comfort.

Yema empanaditas in the making!

Yema empanaditas in the making!

What motivates you in pursuing this business?
A combination of several factors motivates me. First, it’s the inspiration I get from my family who has been very supportive. Second, I am motivated by the dedication I see from my staff and how it impacts their lives on a daily basis. Third, it is the friendship and patronage we have enjoyed from our loyal customers. Finally, pursuing this is beyond business for me – it is an avenue to express my passion for things done the traditional & natural way.

chicken pie 4

Have a piece of this yummy chicken pie?

What are some of the challenges of maintaining a craft business?
Everyday, it’s a challenge to be consistent in terms of quality. Making our products also requires long hours and much diligence.

What’s a new skill- craft or business- that you’d like to learn?
My priority now is on honing business management skills, such as in marketing and finance.

This ensaymada beckons.

This ensaymada beckons.

What’s your most recent craft business milestone?
We’ve recently developed a more organized system to enhance our productivity.

What craft business advice can you share with other aspiring entrepreneurs?
Observe what people like, their sentiments and lifestyles. Create and modify what you offer to serve their needs without compromising your brand’s unique values.

A carrot walnut cake!

A carrot walnut cake!

Um, if you were a craft tool, what would you be? And why?
I guess I’d be a measuring spoon, because I am most comfortable when I do things precisely.

What can we expect to see from you guys at the upcoming Maker’s Market?
We’ll be sharing our best-selling products: chicken mini pies, yema empanaditas and super soft ensaymadas.

Their shop at Parkmall.

Sharon and their shop at Parkmall.

Where else can we find you?
You can find us at our kiosk in Parkmall, Mandaue. We are also on Facebook (Crema Homegrown Recipes). But feel free to give us a call at home at 4174945.

1 Comment

  1. leng
    December 15, 2014

    Will you open a branch in Manila?

    Thanks and more power!


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