GUGMA GAIA – “Ecopassionate Wearable Upcycled Art. Locally crafted for global culture style.”
Team: Ra’z Salvarita – Founder and Creative Visionary Director & Elle Divine – Artist, Designer
What do you make? How did you get into it?
First and foremost, I make happiness. It’s the first trigger to co-create upcycled wearable art like tote bags, pacsack, terracotta bead earrings, necklaces, and fine art pieces among other creative possibilities. It began with my fascination with linen textile – the fine elegance of the natural feel to it. I apply it with my art and then to my handmade projects. While living in Ubud, Bali, I was already playing around prototypes of some pieces and sketching studies of them.
Are you a full-time crafter? If not, what is your day job?
Mmm… I see myself a full-time creative visionary artist for one thing. As a maker of handmade pieces, I work in season – yet not as full-time for now. Day job = artist.
If you’re a full-time crafter, what made you take the leap and pursue your craft?
The leap to pursue this co-creation venture is to follow where my heart sings… when I make the art pieces… rolling clay in my hands… and that feeling of multiplying happiness. The handmade works that I do sustains the joy that I feel within me, and the cycle of production as well.
What motivates you in pursuing this business?
The feeling of manifesting what creative flow is being showered on me. And the desire to setup pockets of indie-makers and honing potentialities of creative individuals in the community – may they be LGBT group, women, out-of-school youth, men’s group.
What are some of the challenges of maintaining a craft business?
The creative marketing approach. And the consistency of the workflow — seems to flow with the season. And it’s okay.
What’s a new skill–craft or business–that you’d like to learn?
Skill in numbers – the accounting practicality of the business.
What’s your most recent craft business milestone?
Taking part in the Maker’s Market – it’s a step of venturing outside the cyber portal convergence.
What is your favorite lesson in your experience of your business?
Lesson number 1.) Show up in the studio and create. The rest of my favorite lessons are just the same as the first one. Show up.
What craft business advice can you share with other aspiring entrepreneurs?
Follow your intuitive sense to create potential possibilities in creative entrepreneurship. Read about inspiring creative entrepreneurs… aspire and learn.
Um, if you were a craft tool, what would you be? And why?
Needle and thread. I can pinch and connect objects. Hahaha.
What can we expect to see from you guys at the upcoming Maker’s Market?
Our new collections ranging from tote bags, earrings, necklaces, and some little funky things like our iPost art-postcard that “we create, we write, we post” (our little experiment that could).
Where else can we find your work?
We are building our website for Gugma Gaia (Gugma in bisaya is Love… and Gaia is a representation of Mother Earth). For now, follow us in Facebook by clicking Like for Gugma Gaia. We are also in Instagram @gugmagaia
Raz and a number of other handmade and local crafters and makers will be sharing the handmade love at our upcoming Mini Maker’s Market at Anthill Fabric Gallery in Cebu City from October 25-26. Apart from concessionaires, we’ll be having workshops demonstrations! Raz will be giving a demonstration on making terra cotta earrings on October 26, at 1 PM. Entrance is free.